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more than online investigation alone
Boots on the Ground

Businesses that experience royalty and licensing infringement or counterfeits have come to understand that online brand protection is not the end-all to threats. Online marketplace research has its advantages, but doesn’t give enough insights to know the full extent of threats in the physical retail channel. If you’re in this place, I’m sure you have been in a situation where you have done a lot of take-downs and yet the challenge is not reduced.

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Conventional wisdom will tell you 80% of bad conduct comes from only a few sources. When it comes to license infringement, counterfeits or grey market this statement stands the test. The challenge is the ability to collect relevant data and evidence that points to the major source.  With the complexity of the global supply chain it is important to have a platform capable of accessing worldwide data points from the physical product.   

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