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Category Archives: Brand Protection

more than online investigation alone
Boots on the Ground

Businesses that experience royalty and licensing infringement or counterfeits have come to understand that online brand protection is not the end-all to threats. Online marketplace research has its advantages, but doesn’t give enough insights to know the full extent of threats in the physical retail channel. If you’re in this place, I’m sure you have been in a situation where you have done a lot of take-downs and yet the challenge is not reduced.

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